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Self-presentation is conveying information about oneself – or an image of oneself – to others. There are two types and motivations of self-presentation: presentation meant to match one's own self-image, and; presentation meant to match audience expectations and preferences. [8] Self-presentation is expressive.
The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis .
A collection of self-schemas makes up one's overall self-concept. For example, the statement "I am lazy" is a self-assessment that contributes to self-concept. Statements such as "I am tired", however, would not be part of someone's self-concept, since being tired is a temporary state and therefore cannot become a part of a self-schema.
Self-monitoring, a concept introduced in the 1970s by Mark Snyder, describes the extent to which people monitor their self-presentations, expressive behavior, and nonverbal affective displays. [1] Snyder held that human beings generally differ in substantial ways in their abilities and desires to engage in expressive controls (see dramaturgy ...
Internal self-justification helps make the negative outcomes more tolerable and is usually elicited by hedonistic dissonance. For example, the smoker may tell himself that smoking is not really that bad for his health. External self-justification refers to the use of external excuses to justify one's actions.
Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...
Self-image is the mental picture, generally of a kind that is quite resistant to change, that depicts not only details that are potentially available to an objective investigation by others (height, weight, hair color, etc.), but also items that have been learned by persons about themselves, either from personal experiences or by internalizing the judgments of others.
A few examples of self-schemas are: exciting or dull; quiet or loud; healthy or sickly; athletic or nonathletic; lazy or active; and geek or jock. If a person has a schema for "geek or jock," for example, he might think of himself as a bit of a computer geek and would possess a lot of information about that trait. Because of this, he would ...
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