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Pepsi AM was a variant of Pepsi that contained 25% extra caffeine and was marketed as a morning boost/energy drink. [ 1 ] [ 2 ] It was introduced in test markets in August 1989, but was discontinued in October 1990 due to poor sales and reception.
Pepsi briefly took the top spot in the 1980s during Coca-Cola's New Coke fiasco, according to Beverage Digest. However, Pepsi fell back to second place and has stayed there for nearly 40 years.
A good price for a great company is an awesome reason to buy PepsiCo stock like there's no tomorrow. Here is a slew of reasons to jump at the chance you have to buy today. 1.
Pottasch's "Pepsi Generation" marketing campaign has been called groundbreaking because it focused on the "attributes" of the consumers buying Pepsi's products (sometimes called "selling a way of life"), not just attributes of the product itself, such as price or taste. [1] This was a very uncommon marketing strategy for a company in the early ...
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The Wall Street Journal writer Stephanie Capparell argues in her book The Real Pepsi Challenge that Boyd faced a more difficult challenge than Jackie Robinson in breaking the color barrier of corporate America. By doing the same work and competing for the same jobs as white people, Boyd's team presented more of a threat to the average white man ...
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