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In this model, the use of communication skills is applied to his theory for the source to communicate effectively he/she needs to have good communication skills. Communication skills should include listening, speaking, reading, and writing. It is important to know how to effectively communicate to apply this model.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
The hippocampus (pl.: hippocampi; via Latin from Greek ἱππόκαμπος, 'seahorse') is a major component of the brain of humans and other vertebrates.The hippocampus is part of the limbic system, and plays important roles in the consolidation of information from short-term memory to long-term memory, and in spatial memory that enables navigation.
Harold Innis examined the rise and fall of ancient empires as a way of tracing the effects of communications media. He looked at media that led to the growth of an empire; those that sustained it during its periods of success, and then, the communications changes that hastened an empire's collapse.
Instead, they support a new theory saying that the hippocampus has a more general function encoding continuous variables, and location just happens to be one of those variables. [17] This fits in with the idea that the hippocampus has a predictive function. [18] [19] Grid cells and place cells work together to determine the position of the animal
These landmarks are processed by the hippocampus together to provide a graph of the environment through relative locations. [17] Alex Siegel and Sheldon White (1975) proposed a model of acquisition of spatial knowledge based on different levels. The first stage of the process is said to be limited to the landmarks available in a new environment.
The SMCR model is usually described as a linear transmission model of communication. [4] [17] Its main focus is to identify the basic parts of communication and to show how their characteristics shape the communicative process. In this regard, Berlo understands his model as "a model of the ingredients of communication". [24]
George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".