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For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1]
Argumentum ad baculum (appeal to the stick, appeal to force, appeal to threat) – an argument made through coercion or threats of force to support position. [ 92 ] Argumentum ad populum (appeal to widespread belief, bandwagon argument, appeal to the majority, appeal to the people) – a proposition is claimed to be true or good solely because ...
The phrase pathetic fallacy is a literary term for the attribution of human emotion and conduct to things found in nature that are not human. It is a kind of personification that occurs in poetic descriptions, when, for example, clouds seem sullen, when leaves dance, or when rocks seem indifferent.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
The groom disagreed with his wife, countering that his friend was "just joking." "But I don’t find anything funny about that," the bride insisted.
Pathetic fallacy (also known as anthropomorphic fallacy or anthropomorphization) is a specific type [dubious – discuss] of reification. Just as reification is the attribution of concrete characteristics to an abstract idea, a pathetic fallacy is committed when those characteristics are specifically human characteristics, especially thoughts or feelings. [13]
AAPL Market Cap data by YCharts. Other noteworthy examples include selling out of oil and gas stocks during the downturn of 2020. In the last four years, the energy sector is up 129%.