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Top-shelf liquor (or "premium liquor") is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars. [1] This contrasts to a "rail" or well drink , which are lower cost beverages typically stored on the lower shelves of the bartender's rack.
Wine and Spirits Wholesalers of America (WSWA), an influential trade organization and lobby group based in Washington, D.C. [10] that works to oppose initiatives to alter the three-tier model, contends that wholesalers not only sell alcohol but also perform state functions and are in the business of encouraging social responsibility concerning ...
The International Alliance for Responsible Drinking (IARD), [1] headquartered in Washington D.C., is a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. It is supported by the world’s leading beer, wine, and spirits producers.
Republic National Distributing Company, LLC (RNDC) is the second largest beverage alcohol distributor of premium wine and spirits in the U.S. with wholly owned operations in Alabama, Colorado, District of Columbia, Florida, Georgia, Louisiana, Maryland, Mississippi, Nebraska, North Carolina, North Dakota, South Dakota, Texas, Virginia, and West Virginia.
The high shelves behind the bartender at New Orleans' Superior bar display the establishment's expensive, "top shelf" liquor brands. A rail or well drink is usually served when a customer does not specify that a particular brand of liquor be used.
In January 2016, the company merged with Glazer's, changing the name to Southern Glazer's Wine and Spirits, forming the biggest wine and spirits distributor in the country. [5] [6] Currently, Forbes lists Southern Glazer's Wine & Spirits as the 10th largest private company in the United States. They also note an annual revenue of $26 billion ...
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