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As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or ...
An elevator pitch quickly summarises an idea, product or service during a short journey in an elevator. An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.
Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers.
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The BLUF approach to sales talk, for example, is also called the elevator speech. It entails that the messenger should be able to pitch a story as the elevator travels from one floor to another, which is approximately 30 seconds or less. [41] The following are some tips on using BLUF in project management: [41]
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
"Product Servitization" is a transaction through which value is provided by a combination of products and services in which the satisfaction of customer needs is achieved either by selling the function of the product rather than the product itself, by increasing the service component of a product offer, or by selling the output generated by the product. [18]
In 2005, Schindler acquired the Hontz Elevator Company [1] after a brief legal battle with the German authorities over the registration of the company name. [citation needed] The court held that the Hontz Elevator Company had been established in the 19th century by Karl Hontz (then under the title Die Hontz Aufzugfirma) according to a folder of documents that had previously surfaced in the ...