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2. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

3. Social media use by businesses - Wikipedia

   en.wikipedia.org/wiki/Social_media_use_by_businesses

   Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

4. Marketing effectiveness - Wikipedia

   en.wikipedia.org/wiki/Marketing_effectiveness

   In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.

5. Social marketing - Wikipedia

   en.wikipedia.org/wiki/Social_marketing

   Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. [1] [2]

6. Direct digital marketing - Wikipedia

   en.wikipedia.org/wiki/Direct_digital_marketing

   Another advantage of direct marketing is the cost reduction. By using digital marketing resources, companies lower their mail costs. E-mail marketing is much more affordable for companies in terms of marketing and directly reaching consumers. Businesses interact with customers through email, web browsers, mobile applications, social media sites ...

7. Corporate social media - Wikipedia

   en.wikipedia.org/wiki/Corporate_social_media

   Social media currently can be crucial to the success of growing numbers in a companies value chain activities. [2] For marketers, Social media is a mandatory element within the promotional mix. [2] Marketers also need to understand that marketing on social media can come with difficulties and challenges, and face both reputation and economic ...