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  2. Equivocation - Wikipedia

    en.wikipedia.org/wiki/Equivocation

    In logic, equivocation ("calling two different things by the same name") is an informal fallacy resulting from the use of a particular word or expression in multiple senses within an argument. [1] [2] It is a type of ambiguity that stems from a phrase having two or more distinct meanings, not from the grammar or structure of the sentence. [1]

  3. Slippery slope - Wikipedia

    en.wikipedia.org/wiki/Slippery_slope

    [2] [4]: 186 With strict implication, p will imply z, but if at each step the probability is 90%, for example, then the more steps there are, the less likely it becomes that p will cause z. A slippery slope argument is typically a negative argument where there is an attempt to discourage someone from taking a course of action because if they do ...

  4. Availability heuristic - Wikipedia

    en.wikipedia.org/wiki/Availability_heuristic

    Many researchers have attempted to identify the psychological process which creates the availability heuristic. Tversky and Kahneman argue that the number of examples recalled from memory is used to infer the frequency with which such instances occur. In an experiment to test this explanation, participants listened to lists of names containing ei

  5. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    The diagram usually flows left to right (unless shown in a circular array) starting with the source. An advertising campaign uses the communication process diagram to ensure all the appropriate steps of communication are being taken in order. The source is the person or organisation that has a message they want to share with potential consumers ...

  6. Begging the question - Wikipedia

    en.wikipedia.org/wiki/Begging_the_question

    When the fallacy of begging the question is committed in more than one step, some authors dub it circulus in probando ' reasoning in a circle ', [14] [22] or more commonly, circular reasoning. Begging the question is not considered a formal fallacy (an argument that is defective because it uses an incorrect deductive step ).

  7. Appeal to novelty - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_novelty

    Chronological snobbery is a form of appeal to novelty, in which one argues that the only relevant knowledge and practices are those established in the last decades. The opposite of an appeal to novelty is an appeal to tradition , in which one argues that the "old ways" are always superior to new ideas.

  8. The Virtues of Equivocation - AOL

    www.aol.com/news/virtues-equivocation-220852030.html

    On Kamala Harris, leadership, and flip-flopping. For premium support please call: 800-290-4726 more ways to reach us

  9. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    The steps of encoding and decoding in Schramm's model perform the same role as transmitter and receiver in the Shannon–Weaver model. [5] [23] [24] Because of its emphasis on communication as a circular process, the main focus of Schramm's model is on the behavior of senders and receivers. For this reason, it does not involve a detailed ...

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