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Lenstore was founded on 3 January 2008 by Oxford graduate, Mitesh Patel. [1] The website went live on 11 June 2008 and by 2012 the company had entered the Sunday Times Fast Track 100 in 10th place. [2] Lenstore had served over 100,000 customers by 2013, despite not being the only online-only lens and glasses retailer in the UK. [3]
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. [1] Online sales model
In 2011, Free Shipping Day became a billion-dollar shopping holiday with $1.072 billion in sales, [5] followed by $1.01 billion during Free Shipping Day 2012. [ 6 ] In 2013, Knowles changed the format of Free Shipping Day to only include merchants that could waive all minimum order requirements and guarantee delivery by Christmas Eve. [ 7 ]
Tesco's own-labels personal care and household products are stated to be cruelty-free, meaning that they are not tested on animals. [189] In June 2011, Tesco announced that it was working with 2degrees Network to create an online hub as part of its target to reduce its supply chain carbon footprint by 30% by 2020. [190]
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