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BookRenter initially received financing from several venture capital firms in Silicon Valley. In 2009, it announced a Series A round of $6 million, [12] raised from Storm Ventures and Adams Capital Management, then Norwest Venture Partners led the Series B round of $10 million, which included participation from prior investors Storm Ventures and Adams Capital Management.
Users browse books online and have their choices home-delivered, rather than physically visiting a library to borrow a book. This e-commerce model is comparable to the video rental service provided Netflix. In 2009, online book rental was gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee.
Phumbhra and Rashid rebranded, launching Chegg, Inc. in December 2007, with Rashid as CEO. After ending services unrelated to renting and purchasing textbooks, [5] the company adjusted its business model to reflect that of Netflix's rental-based model, concentrating on renting textbooks to students, [6] [9] and Chegg expanded to a national ...
Many companies renting physical books also rent e-books. Since e-book rental distribution rights are totally different from physical books many smaller companies are not able to rent e-books from standard publishers like McGraw-Hill, Pearson, Prentice Hall, Cengage, etc due to the high licensing fees required for rental rights.
By 2011, the online store was selling textbooks at a discount and renting texts, allowing searching by textbook ISBN, author, and title, selecting a 2, 3, or 6 month (semester) rental period, and shipping options. Once the semester is over, books are returned with a free return shipping label, [5] or in person at 11 depots. [6]
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