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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    This further backs up the idea that a good mission statement is one that is clear and answers the right questions in a simple manner, and does not over complicate things. An example of a good mission statement would be Google's, which is "to organise the world's information and make it universally accessible and useful." [15] [failed verification]

  3. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  4. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    The value proposition is the promise that the business will give the consumer to assure best possible value. The value proposition is a creative statement that depicts the unique selling point. Without this statement you lose an opportunity to tell consumers why they should pick you over competitors.

  5. How and Why Recession-Proof Your Business Concept - AOL

    www.aol.com/finance/why-recession-proof-business...

    One way to do so is to choose a recession-resistant business idea. Here’s why: Steady demand. Recession-proof businesses provide essential goods and services, such as health care, groceries, and ...

  6. Business - Wikipedia

    en.wikipedia.org/wiki/Business

    All assets of the business belong to a sole proprietor, including, for example, a computer infrastructure, any inventory, manufacturing equipment, or retail fixtures, as well as any real property owned by the sole proprietor. [7] A partnership is a business owned by two or more people. In most forms of partnerships, each partner has unlimited ...

  7. Goal - Wikipedia

    en.wikipedia.org/wiki/Goal

    An example of goal types in business management: Consumer goals: this refers to supplying a product or service that the market/consumer wants [ 22 ] Product goals: this refers to supplying an outstanding value proposition compared to other products - perhaps due to factors such as quality, design, reliability and novelty [ 23 ]

  8. Strategic business unit - Wikipedia

    en.wikipedia.org/wiki/Strategic_business_unit

    A strategic business unit (SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan , analysis of competition, and marketing campaign , even though they may be part of a larger business entity.

  9. Business case - Wikipedia

    en.wikipedia.org/wiki/Business_case

    A good business case report brings confidence and accountability into the field of making investment decisions. It is a compilation of all information collected during enterprise analysis and the business case process. The key objective is to provide evidence and justification for continuing with the investment proposition.