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The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.
Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress, food, traffic), consumers will recall the slogan more often and associate the corporation with their personal experiences. [8] If a slogan is adopted by the public, it can have a notable influence on everyday social interaction.
The examples and perspective in this section deal primarily with the United States and do not represent a worldwide view of the subject. You may improve this section , discuss the issue on the talk page , or create a new section, as appropriate.
Note: Trademarked wordmarks are generally not case-sensitive and are listed in uppercase by trademark registrars. [ citation needed ] A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding.
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
List of political slogans; List of Philippine presidential campaign slogans; List of UK political slogans; List of U.S. presidential campaign slogans; List of slogans of the opposition to the U.S. involvement in the Vietnam War; List of North Korean propaganda slogans
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