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A study in the Journal of Business Research [40] used a Marketplace Simulations game to explore the role of cognitive processes in team decision-making within the context of marketing. The paper addressed a gap in existing literature by considering not only behavioral and cultural aspects but also the cognitive aspects of information processing ...
Business simulation games, [1] [2] also known as tycoon games or economic simulation games, [3] [4] are video games that focus on the management of economic processes, [5] usually in the form of a business. Pure business simulations have been described as construction and management simulations without a construction element, [2] and can thus ...
Project management simulation for training is an interactive learning activity, frequently practiced as a group exercise. The purpose of the simulation is to impart to students the competencies (i.e. knowledge, skills, and attitudes) that will ultimately improve their performance. [1]
In addition to his distinguished academic and business career, Larreche is known for his books Value Capture Selling: How to Win the 3rd Sales Transformation (to be published by Wiley in September 2023) and The Momentum Effect: How to Ignite Exceptional Growth, numerous articles and papers, and his pioneering work in business simulations ...
Modeling and simulation (M&S) is the use of models (e.g., physical, mathematical, behavioral, or logical representation of a system, entity, phenomenon, or process) as a basis for simulations to develop data utilized for managerial or technical decision making.
Often, the term "business simulation" is used with the same meaning. A business game is defined as "a game with a business environment that can lead to one or both of the following results: the training of players in business skills (hard and/or soft), or the evaluation of players' performances (quantitatively and/or qualitatively)". [1]
Intopia (or INTOPIA) is a strategic management simulation tool in the form of a business game, and is used in a variety of undergraduate and graduate university courses.It is used to teach students the concepts of strategic management of multinational businesses in a simulated world of up to four "nations".
The new version was focused on business simulation in different industries. [33] AnyLogic 7 was released in 2014. [ 34 ] It featured many updates aimed at simplifying model building, including support for multimethod modeling, a decreased need for coding, renewed libraries, and other usability improvements.
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