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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
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Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness is a book written by Frédéric Laloux and published in 2014. It lists the different paradigms of the human organizations through the ages and proposes a new one: Teal organisation. The latter is built on three pillars related to ...
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The brand also runs events and masterclasses and offers a series of editorial services including manuscript reviews and edits, consultations and mentoring. As well as the annual Yearbooks, Writers & Artists also publish a series of companion guides which dive deeper into specific areas of publishing.