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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
“According to data from the Private Label Manufacturers Association (PLMA) and the market research company IRI, the following food categories experienced the most private label growth in 2022 ...
Sales of private label increased 34% between 2019 and 2023 to $236.3 billion, according to the annual report by the Private Label Manufacturers Association, which is conducted by market research ...
Store brands are gaining popularity among consumers. They reached a record $199 billion in sales across all major retail channels in 2021, according to the Private Label Manufacturers Association.
The Smart Label became a digital disclosure tool in 2015. On January 1, 2007, the association merged with the Food Products Association and formed the Grocery Manufacturers Association (GMA), the world's largest trade association representing the food, beverage, and consumer products industry (GMA/FPA).
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
They produce private label bottled water for a number of companies across North America. They operate more than 40 bottling plants in both the United States and Mexico, and employs more than 7,000 team members worldwide. [1] [2] As of 2017, Niagara was the largest supplier of private label bottled water in North America. [3]
Shearer's Foods, LLC is a U.S. manufacturer and distributor of snack foods. Founded in 1974 as Shearer's Snacks, it is headquartered in Massillon, Ohio.. With more than 5,000 [1] employees across eight facilities, the company manufactures, warehouses, and distributes branded snacks such as Sheerer's Potato Chips as well as private label products for snack food companies and retailers.
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