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Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
The company is a member of the Wakefern retailers' cooperative and does business as ShopRite and PriceRite. Inserra Supermarkets is headquartered in Mahwah, New Jersey, and operates approximately 23 stores. It is a family-owned business and is one of the 500 largest private companies in the United States. [1]
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Newer stores, such as the Price Rite of Brockton, Massachusetts, (at over 40,000 sq ft (3,700 m 2)), are also larger than most of the earlier stores. Wakefern has also used the concept as a replacement for under-performing ShopRite stores or in regions where the Price Rite concept was thought to be more successful.
The product has also been seen titled as Huggies Goodnites on official Huggies branded webpages. [5] Goodnites constitute the middle level of Kimberly-Clark's line of disposable products, being targeted at children, teens and young adults.
Pull-Ups is a brand of disposable diapers made under the Huggies brand of baby products. The product was first introduced in 1989 and became popular with the slogan "I'm a big kid now!" The product was first introduced in 1989 and became popular with the slogan "I'm a big kid now!"
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