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  2. Unintended consequences - Wikipedia

    en.wikipedia.org/wiki/Unintended_consequences

    An erosion gully in Australia caused by rabbits, an unintended consequence of their introduction as game animals. In the social sciences, unintended consequences (sometimes unanticipated consequences or unforeseen consequences, more colloquially called knock-on effects) are outcomes of a purposeful action that are not intended or foreseen.

  3. Willingness to accept - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_accept

    That is, the willingness to pay to avoid the adverse change equates the post-change utility, diminished by the presence of the adverse change (on the right side), with utility without the adverse change but with payment having been made to avoid it.

  4. Customer switching - Wikipedia

    en.wikipedia.org/wiki/Customer_switching

    In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor". [1] Assuming constant price , product or service quality , counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations ...

  5. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    The same change in price framed differently, for example as a $5 discount or as a $5 surcharge avoided, has a significant effect on consumer behavior. [16] Although traditional economists consider this " endowment effect ", and all other effects of loss aversion, to be completely irrational , it is important to the fields of marketing and ...

  6. Overchoice - Wikipedia

    en.wikipedia.org/wiki/Overchoice

    Complexity is the negative aspect of assortment. Complexity is important for the second step in making a choice—when a consumer needs to choose an option from an assortment. When making a choice for an individual item within an assortment, too much variety increases complexity. This can cause a consumer to delay or opt out of making a ...

  7. Sustainable consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Sustainable_consumer_behaviour

    Behavior change in consumption is a guiding principle for sustainable development policy. However, switching unsustainable consumer behaviors to sustainable ones is far from straightforward. Individual behaviors are rooted in social and institutional contexts. We are influenced by what others around us say and do and by institutional rules.

  8. Overconsumption (economics) - Wikipedia

    en.wikipedia.org/wiki/Overconsumption_(economics)

    They think that a fundamental shift in the global economy may be necessary to account for the current change that is taking place or that will need to take place. Movements and lifestyle choices related to stopping overconsumption include: anti-consumerism , freeganism , green economics , ecological economics , degrowth , frugality ...

  9. Need - Wikipedia

    en.wikipedia.org/wiki/Need

    In the case of a need, a deficiency causes a clear adverse outcome: a dysfunction or death. In other words, a need is something required for a safe, stable and healthy life (e.g. air, water, food, land, shelter ) while a want is a desire, wish or aspiration.