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In the 1960s, some critics argued that the link between modernization and democracy was based too much on the example of European history and neglected the Third World. [ 25 ] One historical problem with that argument has always been Germany , whose economic modernization in the 19th century came long before the democratization after 1918 .
Communication within the modernization approach is synonymous to information and ignores the importance of feedback in the communication process. Melkote and Steeves (2001) [ 160 ] contributed three key qualities of modernization theory and practice: blaming the victim, Social Darwinism, and sustaining class structure of inequality.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Modernisation refers to a model of a progressive transition from a "pre-modern" or "traditional" to a "modern" society. [1]The theory particularly focuses on the internal factors of a country while assuming that, with assistance, traditional or pre-modern countries can be brought to development in the same manner which more developed countries have.
This marketing strategy is effective in postmodern marketing because it maximizes the abilities of each department. Integrated marketing campaigns are most effective in postmodern marketing because of the widespread use of social media. Digital advertising through social media and email is the most effective tool to reach postmodern consumers. [5]
An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.
'Today' show star Al Roker got honest about aging, and fans are saying he needs to "take care of himself" after seeing his Instagram.
Value-creating strategy. Strategic competitiveness is accomplished when a firm successfully integrates a value-creating strategy. [1] The key to having a complete value-creating strategy is to adopt a holistic approach that includes business strategy, financial strategy, technology strategy, marketing strategy and investor strategy. [2]