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  2. Advertising Specialty Institute - Wikipedia

    en.wikipedia.org/wiki/Advertising_Specialty...

    Started in 1998, the ASI show is one of the many annual industry trade shows that brings suppliers and distributors together to showcase the latest promotional products of the year. [3] ASI also brings in keynote speakers and holds workshops and seminars for ASI members. ASI Shows are held in Orlando, Dallas, Long Beach, New York, and Chicago.

  3. Promotional Products Association International - Wikipedia

    en.wikipedia.org/wiki/Promotional_Products...

    Mr. Bunting's publication and book on promotional products and their impact on business expansion had contributed to the recognition of the industry. [5] In 1914, trade shows became a part of the association's conventions, with 32 exhibitors present at the first event. In 1928, PPAI celebrated its 25th anniversary with more than 132 members.

  4. Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.

  5. Consumer Reports - Wikipedia

    en.wikipedia.org/wiki/Consumer_Reports

    Consumer Reports' flagship website and magazine publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory and survey research center. CR accepts no advertising, pays for all the products it tests, and as a nonprofit organization has no shareholders.

  6. Promotional apparel - Wikipedia

    en.wikipedia.org/wiki/Promotional_apparel

    The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...

  7. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    Product reviews, either from third party sources, second party sources or as manufacturer sponsored content; Product warranty's or other forms of consumer guarantees; Price tags or other forms of stickers and labels that indicate cost; Promotional codes, coupons or discounts that allow for making subsequent purchases from the same retailer

  8. ConsumerAffairs - Wikipedia

    en.wikipedia.org/wiki/ConsumerAffairs

    ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.

  9. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.

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