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Understand the industry lingo. Learn everything you need to know about about marketing and advertising with this glossary of comprehensive terms.
Marketing is the practice of conveying a brand’s value through messaging distributed across an array of channels. Often, this messaging is done with the aim of increasing sales for a business’s products or services, but it can also achieve other goals, including bolstering brand visibility and customer engagement.
This glossary will overview and define various essential development tools, strategies, and processes performed by development teams to deliver an advertising message to a specific audience. Talk with experts that can help your brand reach potential customers.
Brand Identity. Brand identity encompasses all aspects of a product, service or company, from its name, logo and tagline to its core values, among many other factors. It is the sum of a brand's ...
Learn the key terminology related to the marketing industry with this glossary. Marketing leaders master a complex, evolving industry lexicon. Reduce confusion and improve the effectiveness from our holistic marketing glossary.
To help you understand digital advertising, we’ve created this digital advertising glossary to serve as a pocket guide for knowing digital advertising lingo. We’ve included all the most commonly used and important terms for online advertisers to know!
We understand that industry jargon is confusing, so we created a new glossary filled with 112 of the most useful terms within marketing and advertising broken out into campaign strategy, planning & buying and metrics & measurement.
Welcome to the Universal Marketing Dictionary, a free, educational resource for students, educators and marketing practitioners with 1,900+ cross-referenced marketing terms and definitions reviewed and updated monthly by our team of marketing authorities.
Marketing communications designed to inform target audiences about products or services and persuade them to buy them. There are 4 general types of promotions: advertising, sales promotion, personal selling, and publicity. Let’s say your company creates all-natural makeup.
Top 150 Marketing Terms to Know. A/B Testing: the process of comparing the performance of two different versions of a marketing asset (email, web page, copy) to decide on which to utilize long-term. Ad blocker: software designed to filter ads from a web browser or applications.