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Liyo – One of the popular soft drink brands in Delhi & NCR. LMN – lemon drink produced by Parle Agro. Maaza – mango drink from Parle Bisleri bought by Coca-Cola. Mahaajan Beverages – carbonated Kokum drink. Mirinda – brand of fruity sodas in nine flavours distributed. Mishrambu - Badam Thandai Dry Fruit Concentrate.
Fuljar soda – carbonated drink made using crushed chillies, ginger, mint leaves and spice mix. Fruit juice. Gaajar ka doodh – made from grated carrot and sweetened milk. Ganne ka ras or sugarcane juice. Gud-nimbu sharbat – made of lemon and jaggery. Jal-jeera. Jigarthanda, famous in Madurai.
Campa Cola was a drink created by the Pure Drinks Group, owned by Mohan Singh in the 1970s. Pure Drinks Group were the pioneer in the Indian soft drink industry when they introduced Coca-Cola into India in 1949 and were the sole manufacturer and distributor of Coca-Cola till the 1970s when the drink industry was nationalized for Indian interests.
The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds. The brand was re-positioned as a "manly" drink, drawing on its strong taste qualities. [12]
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. [ 1 ] Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. [ 2 ][ 3 ] At the time of sale, the Parle brands together ...
Frooti was not the first mango drink, but quickly won a large market share, with 25.6% of market share as of June 2020. [ 3 ] The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and ...
Pepsi Jazz Black Cherry & Vanilla. Pepsi Jazz Strawberries & Cream. Pepsi Lime. Pepsi Mango. Pepsi Max. Pepsi Perfect. Rockstar Energy. Seaman's Beverages (Orange and Ginger Ale) Sierra Mist (discontinued in 2023)
Paper Boat. Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India. [ 1 ][ 2 ] Paper Boat was launched by Hector Beverages in August 2014. [ 3 ] It comprises traditional Indian drinks such as Aam Panna, Jaljeera and Aam Ras.