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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
The Deputy CMO position was replaced with the new CMO position. [4] While the Deputy CMO was an internal advisor to the Deputy Secretary, the CMO is more powerful. The CMO was third-in-command of DoD, thus outranking the Secretaries of the Army, Navy, and Air Force, and had authority to order the three officeholders to implement reforms. [7]
CMO may refer to: Business. Chief marketing officer; Chief medical officer, the senior government official designated head of medical services;
Chief marketing officer exits came fast and furious last month.First, there was United Parcel Service, which said in early December that it was eliminating the CMO role.One week later, arts and ...
There are considerable variations in the composition and responsibilities of corporate titles. Within the corporate office or corporate center of a corporation, some corporations have a chairman and chief executive officer (CEO) as the top-ranking executive, while the number two is the president and chief operating officer (COO); other corporations have a president and CEO but no official deputy.
Getting a job is hard right now—ask any Gen Z grad who's at risk of being "unemployable". But Squarespace’s chief marketing officer, Kinjil Mathur, says that’s long been the case, which is ...
More rarely, the chief financial officer (CFO), chief operating officer (COO), or chief marketing officer (CMO) will act as the general manager of the business. Depending on the company, individuals with the title managing director, regional vice president, country manager, product manager, branch manager, or segment manager may also have ...