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Smallable was founded in Paris in 2008 by Cécile Roederer and Pierre Rochand [2] as an online concept-store dedicated to products for children. [3] The website also offers an online magazine [2] and publishes a birth guide each year.
The first brick-and-mortar store opened in 1990, but now operates as an online only retailer. [5] In 1995, the Denharts hired Phil Iosca as CEO/President. He refocused the company on young children's apparel. [6] Then, in 2001, the Denharts sold the company for $175 million. [7]
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American sizes for baby clothes are usually based on the child's weight. European sizes are usually based on the child's height. These may be expressed as an estimated age of the child, e.g., size 6 months (or 3–6 months) is expected to fit a child 61 to 67 centimetres (24 to 26 in) in height and 5.7 to 7.5 kilograms (13 to 17 lb) in weight. [5]
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Seraphine is an international maternity fashion label and store. [2] The company was founded by French-born designer Cecile Reinaud [3] in 2002. [4] Seraphine is based in London and has stores in Dubai, Hong Kong, the United Kingdom, the United States and France.
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