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Political risk is a type of risk faced by investors, corporations, and governments that political decisions, events, or conditions will significantly affect the profitability of a business actor or the expected value of a given economic action. [1] Political risk can be understood and managed with reasoned foresight and investment.
Political risk analysis providers and credit rating agencies use different methodologies to assess and rate countries' comparative risk exposure. Credit rating agencies tend to use quantitative econometric models and focus on financial analysis, whereas political risk providers tend to use qualitative methods, focusing on political analysis.
Uncertainty implies an ignorance of the probability or impact (or both) of an event. The objective of risk management is to enable the determination of these factors so that what is uncertain becomes a measurable risk. Political risk is primarily measurable because politically motivated events usually require planning and deliberation ...
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.
The sources used for market learning [20] [21] can be split into two categories: external and internal information sources. The external sources can emerge from market research [22] or from verbal communication such as 'word of mouth'. [23] Other examples of external information sources include personal contacts, customers, and commercial ...
Pamphlets are very important in marketing because they are cheap to produce and can be distributed easily to customers. Pamphlets have also long been an important tool of political protest and political campaigning for similar reasons. A pamphleteer is a historical term for someone who produces or distributes pamphlets, especially for a ...