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  2. Social selling - Wikipedia

    en.wikipedia.org/wiki/Social_selling

    The Salesforce example looked at senior sales managers and their strategic approach to selling. If a sales director understands that he wins business when there is a significant change, such as a sudden expansion or contraction, he will do everything in order to monitor companies in this position. [27] Social selling can be used in this scenario.

  3. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  4. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  5. Market Opportunity Navigator - Wikipedia

    en.wikipedia.org/wiki/Market_Opportunity_Navigator

    MON was also used to assess the market opportunities for reusable packaging solutions in e-commerce for retail companies in Austria. [21] The Market Opportunity Navigator is applied in various programs across the globe. For example, at Cornell Tech’s Runway Program, [22] NJIT’s new venture management course, [23] and in EU programs. [24]

  6. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]

  7. Ryan Roslansky - Wikipedia

    en.wikipedia.org/wiki/Ryan_Roslansky

    Ryan Roslansky (born December 4, 1977) is an American entrepreneur who is the chief executive officer (CEO) of LinkedIn, a business-related social networking website, since June 2020. [ 2 ] He started with LinkedIn in 2009 and was instrumental in the $1.5 billion acquisition of Lynda.com in 2015, the largest acquisition in LinkedIn's history at ...

  8. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  9. Office for Equality and Opportunity - Wikipedia

    en.wikipedia.org/wiki/Office_for_Equality_and...

    The OEU also contains a smaller equalities team within it known as the Women and Equalities Unit which has lead responsibility for gender equality within the UK government, together with a responsibility to provide advice on all other forms of equality (including age, race, sexual orientation and disability) to other UK government departments.