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The Abdominizer (often spelled Abdomenizer) was an abdominal exerciser invented in 1984 by Canadian chiropractor Dennis Colonello [1] [2] and marketed through infomercials [3] by the Fitness Quest corporation of Canton, Ohio, selling around six million. It was designed to protect the lower back during sit-ups.
The company then used model Scott Madsen in an infomercial to promote their product. [1] By 1984, the company's sales had grown to $18 million annually. [2] Over time, several additions to the machine were made, such as butterfly attachments and leg extensions. The newest product addition is the Soloflex Whole Body Vibration (WBV) Platform.
In April, 2014, Miller Lite beer launched a retrospective ad campaign that included a "recap" of the fitness crazes that (ostensibly) followed the introduction of Miller's low carb, low calorie beer, in which a brief clip of a Tony Little infomercial appears. In 2018, Little could be seen briefly in a National Car Rental commercial.
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The TV commercial starring Somers quickly created buzz and the gadget became part of pop culture, including jokes on late night TV. "Maybe it’s funny because our mothers always told us to keep ...
From the ShamWow to the George Foreman grill, here are eight products that we fell prey to.
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deerruntreadmill.com has been visited by 10K+ users in the past month