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Amazon charges its third-party merchants a referral fee for each sale which is a percentage of the sales price. Additionally fulfillment by Amazon (FBA) fees, referral fees, subscription fee and storage fees. and also the advertising on Amazon which is optional. As of 2020, third-party sales on Amazon accounted for 54% of paid units. [2]
YETI sells their products to various retailers such as Academy Sports and Outdoors, Bass Pro Shops, [3] and other retailers including Amazon Marketplace, West Marine, Cabela's, REI, Dicks Sporting Goods, and North 40 Outfitters. [citation needed] YETI's sales increased from $147.7 million in 2015 to $468.9 million in 2016. [9]
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Al Lindner (born 1944 in Chicago, IL) is a sportsman, television and radio personality, and fishing industry innovator who has invented, along with his older brother Ron Lindner, many fishing lures and rigs including the Lindy Rig which has been used by tens of millions of anglers to catch walleye since it first hit the market in 1968. [1]
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