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Amazon charges its third-party merchants a referral fee for each sale which is a percentage of the sales price. Additionally fulfillment by Amazon (FBA) fees, referral fees, subscription fee and storage fees. and also the advertising on Amazon which is optional. As of 2020, third-party sales on Amazon accounted for 54% of paid units. [2]
YETI sells their products to various retailers such as Academy Sports and Outdoors, Bass Pro Shops, [3] and other retailers including Amazon Marketplace, West Marine, Cabela's, REI, Dicks Sporting Goods, and North 40 Outfitters. [citation needed] YETI's sales increased from $147.7 million in 2015 to $468.9 million in 2016. [9]
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In 2021, Bass Pro Shops and Helping a Hero held the Helping a Hero telethon to raise money for Helping a Hero and to raise awareness for the 100 Homes Challenge issued by Johnny Morris. [75] Under the challenge, Bass Pro Shops paid for 25% of the next 100 homes built by Helping a Hero. [76] The company also paid 100% of the cost of 10 homes. [77]
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