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Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [ 4 ] [ 5 ] The platform is used for keyword research , competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [ 6 ]
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Since 2008, there has been a sub-section of Google Trends which analyses traffic for websites, rather than traffic for search terms. This is a similar service to that provided by Alexa Internet. The Google Trends for Websites became unavailable after the September 27, 2012, release of the new Google Trends product. [62]
Open Web Analytics (OWA) is open-source web analytics software created by Peter Adams. OWA is written in PHP and uses a MySQL database, which makes it compatible for running with an AMP solution stack on various web servers .
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Google launched the service in November 2005 after acquiring Urchin. [4] [5] As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7]
This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [13]
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