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J.J. Keebler was the original "king elf" in 1969, and was featured in a classroom film about how animated commercials are made, "Show and Sell", with J.J.'s voice performed by Alan Reed, Sr. [31] Ernie Keebler became "head elf" in 1970. [32] White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes. [32]
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A square variant used in Club & Cheddar sandwich crackers retains the saltine shape and hole pattern. They have a buttery flavor and a large amount of fat, 3g per serving, or 84g per 13.7 oz box not found in regular saltines. The crackers contain 70 calories per serving with four total crackers in one serving. [2]
American businesses were quick to pick up the slack and companies like Stauffer's Biscuit Company, which still exists today, made their first animal crackers in 1871 out of York, PA.
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In American English, the name "cracker" usually refers to savory or salty flat biscuits, whereas the term "cookie" is used for sweet items.Crackers are also generally made differently: crackers are made by layering dough, while cookies, besides the addition of sugar, usually use a chemical leavening agent, may contain eggs, and in other ways are made more like a cake. [5]
The G. H. Bent Company, better known as Bent's Cookie Factory and recognized as bakers of "cold water crackers" since 1801, was a business specializing in cookies that operated in Milton, Massachusetts for over two centuries.