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The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations , strategic planning, business development , physician relations ...
Each year, Medica attracts professionals from various sectors of the healthcare industry, including medical technicians, IT specialists, physicians and hospital managers. [18] [19] Approximately 5,100 exhibitors from over 70 countries showcase their products and services. The exhibition attracts around 80,000 trade visitors, the majority of ...
The Healthcare Information and Management Systems Society (HIMSS) is an American not-for-profit organization dedicated to improving health care in quality, safety, cost-effectiveness and access through the best use of information technology and management systems. It was founded in 1961 as the Hospital Management Systems Society.
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Methodist University is a private university that is affiliated with the North Carolina Annual Conference ... Marketing, Sport Management, Health Care ... 2025, at 19 ...
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada. The World Marketing Summit was founded and convened in 2011 by Philip Kotler . It aims to initiate global movements through marketing strategies that change human behaviour leading to a positive impact on society and living for future ...
Health care analytics is the health care analysis activities that can be undertaken as a result of data collected from four areas within healthcare: (1) claims and cost data, (2) pharmaceutical and research and development (R&D) data, (3) clinical data (such as collected from electronic medical records (EHRs)), and (4) patient behaviors and preferences data (e.g. patient satisfaction or retail ...