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The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. [1] [non-primary source needed]
The Data & Marketing Association formerly, Direct Marketing Association (DMA) [1] is a trade organization for marketers. In 2017, their web site stated, "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association.
SLM Corporation (commonly known as Sallie Mae; originally the Student Loan Marketing Association) is a publicly traded U.S. corporation that provides consumer banking.Its nature has changed dramatically since it was set up in the early 1970s; initially a government entity that serviced federal education loans, it then became private and began offering private student loans.
According to the American Marketing Association (AMA) "The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time." [1] [2]
Marketing Research Association; Million Dollar Round Table; National Association of Real Estate Brokers; National Association of Realtors; Outdoor Advertising Association of America; Produce Marketing Association; Promotion Marketing Association; Public Relations Society of America; United States Chamber of Commerce
The AMA Gold Report Top 50, [1] formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
The Association of National Advertisers (ANA) [2] [3] [4] represents the marketing community in the United States. [5] Its headquarters is in New York City and it has another office in Washington, D.C. [6] ANA's membership include over 600 companies [7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.