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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Logos should not be used in contexts which are, taken as a whole, strongly negative. It is generally acceptable to use a logo in an article about what the logo represents (such as a company or organization), or in an article discussing the logo itself, its history and evolution, or the visual style of the logo's creator.
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
Similarly, Wikipedia uses "W IKIPEDI A" in the logo but elsewhere uses "Wikipedia" (although the relevant information is still discussed at the article Wikipedia logo). Adidas , on the other hand, uses "adidas" rather than "Adidas" in running text in the company's own materials, and the stylism is therefore mentioned.
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
Most logos are copyrights. Some are not. Most logos are trademarks, but a few are not. In many cases they will be both. The New Orleans Saints fleur-de-lis logo is ineligible for copyright protection since it is a historically common design. In a fair amount of cases, a logo is considered a trademark without also being a copyright. This is most ...
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