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Diageo launched the global distribution of the Bastos Ribeiro-produced Oronoco Rum in 2005. It was advertised as the "first ever super-premium white rum made from fresh cut Brazilian mountain cane". [2] Diageo discontinued the distribution of the brand in 2010. [3]
[11] [12] The company's rums are aged for up to 25 years. [13] The contemporary line has five premium rums, two super-premium rums, and three ultra premium rums. [14] In 2013 the company updated its bottle design, that includes examples of the rum's award wins and a volcano, intended to represent the volcanic soil of Nicaragua. [15]
Pernod Ricard's Havana Club is the fifth-largest rum brand in the world, with almost 4 million cases sold in 2012–2013. [27] It is sold in over 120 countries. [ 9 ] Its strongest markets include France, and Germany, where marketing plays off the brand's distribution in East Germany during the Cold War. [ 28 ]
Now's a great time to find mountain bike deals, with end-of-year sales at many retailers. Here's our pick of the best mountain bike deals right now
The high shelves behind the bartender at New Orleans' Superior bar display the establishment's expensive, "top shelf" liquor brands. The Distilled Spirits Council of the United States (DISCUS) divides all spirit categories into four segments: standard, premium, high-end premium, and super premium, with each of the latter three categories often colloquially described under the umbrella of "top ...
Cruzan Rum Distillery Cruzan Rum Distillery. Cruzan Rum (/ ˈ k r uː ʒ ən / KROO-zhən) is a rum producer in Saint Croix, U.S. Virgin Islands and owned by Jim Beam. ALL rum is hand made in St. Croix USVI and then shipped to Jim Beam for flavoring. Founded in 1760, it claims the distinction of being "the most honored rum distillery in the world."
The oldest surviving deed for the company is from 1703, making Mount Gay Rum the world's oldest commercial rum distillery. [1] The current majority shareholder of Mount Gay Distilleries since 1989 is Rémy Cointreau. [2] [3] Mount Gay Rum is sold in 110 countries, [4] and its primary export market is the United States of America. [5]
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