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Market transformation describes both a policy objective and a program strategy [1] to promote the value and self-sustaining presence of energy-efficient technologies in the marketplace. It is a strategic process of market intervention which aims to alter market behavior by removing identified barriers and leveraging opportunities to further the ...
Perceived risk of energy-efficiency investments. Consumers and businesses can be very risk-averse in terms of investing in energy efficiency technologies. The uncertainties of fuel prices and high discount rate for operating costs have both made energy-efficiency investments even more "risky” for many decision makers. Information gaps.
Energy efficiency gains can increase energy consumption by two means: by making energy appear effectively cheaper than other inputs; and by increasing economic growth, which pulls up energy use. … These results, while by no means proving the Khazzoom-Brookes postulate, call for prudent energy analysts and policy makers to pause a long moment ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The energy efficiency implementation industry pertains to the firms which retrofit or replace inefficient equipment with the goal of reducing energy consumption and GHG emissions. [1] Retrofitting can enhance existing equipment by increasing operational energy efficiency at a lower cost.
It is an experience-curve law, a type of law quantifying efficiency gains from experience in production. The observation is named after Gordon Moore , the co-founder of Fairchild Semiconductor and Intel and former CEO of the latter, who in 1965 noted that the number of components per integrated circuit had been doubling every year , [ a ] and ...
Luminous efficiency, a measure of how well a light source produces visible light; Fuel efficiency, the efficiency of converting potential energy in a fuel into kinetic energy; Energy efficiency in transportation, the fuel economy of various modes of transportation; Energy-efficient landscaping, a type of landscaping designed for the purpose of ...
(See references below, Brand Ecosystems) Not only direct product experience, but also any stimulus provided by traditional marketing, can become a catalyst for a consumer brand "groundswell" online as outlined in the book Groundswell. One of the most popular forms of advertising is traditional media such as television commercials, radio ads ...