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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
In August 2008, IKEA announced that it had created IKEA GreenTech, a €50 million venture capital fund. Located in Lund (a university town in Sweden), it will invest in 8–10 companies in the coming five years with focus on solar panels , alternative light sources, product materials, energy efficiency and water saving and purification.
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Blåhaj is a 1-meter-long (39 + 1 ⁄ 4 in) stuffed toy resembling the blue shark and stuffed with recycled polyester.It can be machine-washed at 40°C (104°F). [2]A smaller, 0.55-meter (21 + 3 ⁄ 4 in) variant of the Blåhaj is also available.
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While some television viewers thought that Evans was a ghost in the IKEA ad campaign, executives at Deutsch New York envisioned her character as a "muse." [ 2 ] Peter Nicholson, the chief creative officer of Deutsch New York, described the concept of the muse which Evans plays in the commercials saying, "She's the voice of reason and support ...
The IKEA pencil has been known for the wide variety of designs. Through the years the color changed from blue, to yellow to the natural color of wood. Despite the different colors, its dimensions have always been 7×87mm. [ 2 ]
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