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In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback ...
Imperial Brands British American Tobacco (Sri Lanka only) United Kingdom: 1894; 131 years ago () [18] Carpați: Sfântu-Gheorghe Tobacco Factory Romania: 1931-2010 Carroll's: British American Tobacco: Ireland: 1958; 67 years ago () [citation needed] Casino Associated Anglo-American Tobacco Corporation Philippines [citation needed] Caster: Japan ...
The tagline for the new brand was "Shouldn't your brand be True?". [5] The cigarette, when first introduced, was full flavored. It was later available in a reduced tar and nicotine version during the 1970s and 1980s. True cigarettes, like Parliament cigarettes, have a recessed filter. However, whereas Parliaments have nothing in the recessed ...
A Tareyton magazine advertisement from 1980. The new Light version showed the models wearing white makeup instead of black. The advertising campaign fuelled sales robust enough to put Tareyton sales in the Top 10 American cigarette brands in the mid to late 1960s. [6] The brand declined to thirteenth place when the slogan waned in 1979.
An old pack of Kent Ultras from South Africa. Widely recognized by many as the first popular filtered cigarette, Kent was introduced by the Lorillard Tobacco Company in 1952 [3] around the same time a series of articles entitled "cancer by the carton", published by Reader's Digest, [4] scared American consumers into seeking out a filter brand at a time when most brands were filterless.
The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette. It had a strong flavor and when introduced was higher in tar and nicotine than most filter cigarettes on the market.
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The American Tobacco Company restructured itself in 1969, forming a holding company called American Brands, Inc., which operated American Tobacco as a subsidiary. American Brands acquired a variety of non-tobacco businesses during the 1970s and 1980s and sold its tobacco operations to Brown & Williamson in 1994.