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Need for power (nPow) is a term that was popularized by psychologist David McClelland in 1961. McClelland's thinking was influenced by the pioneering work of Henry Murray , who first identified underlying psychological human needs and motivational processes (1938).
In psychology, a drive theory, theory of drives or drive doctrine [1] is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behavior of an individual; [2] an "excitatory state produced by a homeostatic disturbance".
The traditional discipline studying motivation is psychology. It investigates how motivation arises, which factors influence it, and what effects it has. [8] Motivation science is a more recent field of inquiry focused on an integrative approach that tries to link insights from different subdisciplines. [9]
Drive: The Surprising Truth About What Motivates Us is a non-fiction book written by Daniel Pink.The book was published in 2009 by Riverhead Hardcover.It argues that human motivation is largely intrinsic and that the aspects of this motivation can be divided into autonomy, mastery, and purpose. [1]
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
Employee motivation is an intrinsic and internal drive to put forth the necessary effort and action towards work-related activities. It has been broadly defined as the "psychological forces that determine the direction of a person's behavior in an organisation, a person's level of effort and a person's level of persistence". [1]
For example, viewing a positively valenced picture of a cute cat is associated with low motivational intensity because participants like it but are not intrinsically driven towards it. In contrast, viewing a positively valenced picture of a dessert is associated with high motivational intensity because participants want and desire it. [ 2 ]
The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.