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In May 2017, a Snapchat patent became public which included an illustration of a hypothetical future version of Spectacles with augmented reality capabilities. [13] In late 2017, Snapchat wrote off $40m worth of unsold Spectacles inventory and unused parts. As of May 2018, the company sold 220,000 pairs, which was less than initially expected. [14]
As if a report that Snapchat CEO Evan Spiegel had been spotted wearing a pair of camera-packing sunglasses wasn't enough, now Business Insider says it has an ad or demo video showing the product.
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The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name. [12] Snap is co-owned by Tencent (which holds a 45.43% stake) and NBCUniversal , a division of Comcast (whose stake is undisclosed).
BY: GIBSON JOHNS As Snapchat becomes more and more popular, a growing number of celebrities are joining the social media platform. Though there are some stars that are infamous for using Snapchat ...
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the multimedia Snapchat is that pictures and messages are usually available for only a short time before they become inaccessible to their recipients.
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At Snapchat, Murphy has led the engineering and research teams. [12] Murphy has also worked with Snapchat's Snap Labs team, which produced Spectacles camera glasses in 2018. [13] [14] At the time of Snapchat's IPO in 2017, Murphy and Spiegel held over 45% of the company's total stock. They also held over 70% of the voting power.