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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

  4. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...

  5. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  7. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  8. YouTube Shorts - Wikipedia

    en.wikipedia.org/wiki/YouTube_Shorts

    YouTube's intent in the creation of YouTube Shorts in 2020 was to compete with TikTok, [4] an online video platform for short clips. The company started by experimenting with vertical videos up to a length of 30 seconds in their own section within the YouTube homepage. [5] This early beta was released only to a small number of people.

  9. List of Google April Fools' Day jokes - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_April_Fools...

    In YouTube's sixth April Fools' prank, YouTube joined forces with The Onion, a newspaper satire company, by claiming that it will "no longer accept new entries". YouTube began the process of selecting a winner on April 1, 2013, and would delete everything else. YouTube would go back online in 2023 to post the winning video and nothing else. [157]

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