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Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
In the early 20th century, the Italian Marxist philosopher Antonio Gramsci used the idea of hegemony to talk about politics within a given society. He developed the theory of cultural hegemony, an analysis of economic class (including social class) and how the ruling class uses consent as well as force to maintain
Hallin's spheres – Theory of media objectivity; Moral relativism – Philosophical positions about the differences in moral judgments across peoples and cultures; Normalization – Social processes through which ideas and actions come to be seen as normal; Opinion corridor – Theory of legitimate public discourse
Alternative media challenge the dominant beliefs and values of a culture and have been described as "counter-hegemonic" by adherents of Antonio Gramsci's theory of cultural hegemony; however, since the definition of alternative media as merely counter to the mainstream is limiting, some approaches to the study of alternative media also address ...
It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine practices, and individuals. This framework was introduced in their book Mediating the Message: Theories of Influences on Mass Media Content. [1] [2]
Capitalist propaganda is promotion of capitalism, often via mass media, education, or other institutions, primarily by the ruling private and political elite. [1] According to critics of capitalism, capitalist propaganda is commonly deployed in capitalist countries to maintain the cultural hegemony of capitalism, by positioning it as the supreme and only valid system, eliminating opposing and ...
Hegemonic stability theory (HST) is a theory of international relations, rooted in research from the fields of political science, economics, and history. HST indicates that the international system is more likely to remain stable when a single state is the dominant world power, or hegemon . [ 1 ]