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  2. SQL - Wikipedia

    en.wikipedia.org/wiki/SQL

    SQL was initially developed at IBM by Donald D. Chamberlin and Raymond F. Boyce after learning about the relational model from Edgar F. Codd [12] in the early 1970s. [13] This version, initially called SEQUEL (Structured English Query Language), was designed to manipulate and retrieve data stored in IBM's original quasirelational database management system, System R, which a group at IBM San ...

  3. SQL/CLI - Wikipedia

    en.wikipedia.org/wiki/SQL/CLI

    The SQL/CLI, or Call-Level Interface, is an extension to the SQL standard is defined in SQL:1999 (based on CLI-95), but also available in later editions such as ISO/IEC 9075-3:2003. This extension defines common interfacing components (structures and procedures) that can be used to execute SQL statements from applications written in other ...

  4. Call Level Interface - Wikipedia

    en.wikipedia.org/wiki/Call_Level_Interface

    The Call Level Interface (CLI) is an application programming interface (API) [1] and software standard to embed Structured Query Language code in a host program [2] as defined in a joint standard by the International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC): ISO/IEC 9075-3:2003. [3]

  5. Relational database - Wikipedia

    en.wikipedia.org/wiki/Relational_database

    An alternative definition for a relational database management system is a database management system (DBMS) based on the relational model. Most databases in widespread use today are based on this model.

  6. SQL syntax - Wikipedia

    en.wikipedia.org/wiki/SQL_syntax

    Title Authors ----- ----- SQL Examples and Guide 4 The Joy of SQL 1 An Introduction to SQL 2 Pitfalls of SQL 1 Under the precondition that isbn is the only common column name of the two tables and that a column named title only exists in the Book table, one could re-write the query above in the following form:

  7. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for product software; Marketing speak; Megamarketing; Name program; Networks in marketing; Next-best-action marketing; Nielsen ratings; Out-of-box experience; Perishability ...

  8. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    It implements sales promotion analysis, automates the tracking of a client's account history for repeated sales or future sales and coordinates sales, marketing, call centers, and retail outlets. It prevents duplicate efforts between a salesperson and a customer and also automatically tracks all contacts and follow-ups between both parties.

  9. MySQL - Wikipedia

    en.wikipedia.org/wiki/MySQL

    MySQL (/ ˌ m aɪ ˌ ɛ s ˌ k juː ˈ ɛ l /) [5] is an open-source relational database management system (RDBMS). [5] [6] Its name is a combination of "My", the name of co-founder Michael Widenius's daughter My, [7] and "SQL", the acronym for Structured Query Language.