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Scarborough is a joint venture between The Nielsen Company and Arbitron. [2] Scarborough began as a subsidiary of VNU and was merged with Birch Radio in 1987. VNU then sold 50% of interest in Scarborough to Arbitron in 1992. VNU was renamed as the Nielsen Company in 2007. [3] Scarborough's major services include: Local market studies in over ...
Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media. Nielsen also conducts market research for the film industry through National Research Group (NRG).
Toronto/Hamilton/Niagara Falls, ON; Montreal/Laval, QC; Vancouver-Victoria, BC; Ottawa, ON/Gatineau, QC; Edmonton, AB; Calgary/Lethbridge, AB; Quebec City/Lévis, QC
Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiaries, Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. Nielsen Media Research later ...
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
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In 2007, the owner VNU changed its name to Nielsen Company. Arthur Charles Nielsen Jr. (born April 8, 1919) [11] the man who acquired the company from his father, died at the age of 92 on October 3, 2011. [11] On October 8, 2014, Nielsen acquired Affinnova, an international media and marketing research firm. The Affinnova team joins Nielsen's ...
This is a list of notable polling organizations by country. All the major television networks, alone or in conjunction with the largest newspapers or magazines, in virtually every country with elections, operate their own versions of polling operations, in collaboration or independently through various applications.
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