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Quotation marks, rather than italics, are generally used for the titles of shorter works. Whether these are single or double depends on the context; however, many styles, especially for poetry, prefer the use of single quotation marks. Short fiction, poetry, etc.: Arthur C. Clarke's "The Sentinel"
If another set of quotation marks is nested inside single quotation marks, double quotation marks are used again, and they continue to alternate as necessary (though this is rarely done). British publishing is regarded as more flexible about whether double or single quotation marks should be used. [11]
Quotation marks ( ‘ ’ , “ ” , ' ' , " " ) are used in pairs to set off quotation, with two levels for distinguishing nested quotations: single and double. North American publishers of English texts tend to favour double quotation marks for the primary quotation, switching to single for any quote-within-a-quote, while British and ...
(The use of single quotation marks here rather than double quotation marks is standard linguistics usage when indicating a meaning of a previous word or phrase regardless of whether in the article as a whole double quotation marks or singlular quotation marks are used for top level quoting.
Chemical symbol – Abbreviations used in chemistry; Chinese punctuation – Punctuation used with Chinese characters; Currency symbol – Symbol used to represent a monetary currency's name; Diacritic – Modifier mark added to a letter (accent marks etc.) Hebrew punctuation – Punctuation conventions of the Hebrew language over time
Microsoft use these punctuation marks to denote a mail merge "field", such as «Title», «AddressBlock» or «GreetingLine». On the final printout, the guillemet-marked tags are replaced by each instance of the corresponding data item intended for that field by the user.
When quoting a quotation that itself contains a quotation, alternate between using double and single quotes for each quotation. See § For a quotation within a quotation for details. When quoting text from non-English languages, the outer punctuation should follow the Manual of Style for English quote marks .
Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source. For example: His tombstone was inscribed with the name "Aaron" instead of the spelling he used during his life.