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It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main components of communication: source, message, channel, and receiver. Source and receiver are usually ...
However, it is still possible for the message recipient to understand a message in a completely different way from what the encoder was trying to convey. This is when "distortions" or "misunderstandings" rise from "lack of equivalence" between the two sides in communicative exchange. [5] In his essay, [3] Hall compares two models of ...
[2] [10] [12] For example, Greenberg and Salwen state: "Although Lasswell's model draws attention to several key elements in the mass communication process, it does no more than describe general areas of study. It does not link elements together with any specificity, and there is no notion of an active process."
The process of communication can fail in various ways. For example, the message may be distorted by external noise. But errors can also occur at the stages of encoding and decoding when the source does not use the correct signs or when the pattern of decoding does not match the pattern of encoding.
Shannon's diagram of a general communications system, showing the process by which a message sent becomes the message received (possibly corrupted by noise) This work is known for introducing the concepts of channel capacity as well as the noisy channel coding theorem. Shannon's article laid out the basic elements of communication:
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
Another contrast is between linear and non-linear models. Most early models of communication are linear models. They present communication as a unidirectional process in which messages flow from the communicator to the audience. Non-linear models, on the other hand, are multi-directional: messages are sent back and forth between participants.
This is an accepted version of this page This is the latest accepted revision, reviewed on 12 January 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as well ...