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  2. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  3. Why Small Businesses Have a Marketing Edge Over Giants - AOL

    www.aol.com/2014-06-09-small-businesses...

    We followed up with her to find out how small businesses can grow through powerful-yet-inexpensive marketing. %VIRTUAL-pullquote-Small businesses can give an exceptional 'wow' experience to each ...

  4. Digital Strategies Small Businesses Can Use to Boost Sales on ...

    www.aol.com/digital-strategies-small-businesses...

    The survey found that the number of small business owners worried about having effective social media and marketing strategies in place for the holidays increased to 33%, up from 22% last year ...

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...

  7. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Analyzing the competitor's marketing strategies makes it easier for small businesses to gain market share. Marketing mix [45] – Marketing mix is a crucial factor for any business to be successful. Especially for a small business, examining a competitor's marketing mix can be very helpful.

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