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The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee.
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
“Michelob Ultra has been on a path to surpass Bud Light as the #1 brand on draft (by total taps) for a number of years. The news is Michelob Ultra did it — we have a new #1.”
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Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
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Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [citation needed] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [1]
The people who brew Michelob Ultra are counting on potential customers to crack open a documentary before they crack open a beer. In Spring, the Anheuser-Busch InBev brand will launch “Lap of ...