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Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis.
Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [ 1 ] but towards the end, the idea of a well-performed service is that of increasing revenues.
This list is based on the Forbes Global 2000, which ranks the world's 2,000 largest publicly traded companies.The Forbes list takes into account a multitude of factors, including the revenue, net profit, total assets and market value of each company; each factor is given a weighted rank in terms of importance when considering the overall ranking.
Mass customization is a product design strategy and is currently used with both delayed differentiation and modular design to enhance the value delivered to customers. [2]Mass customization is the method of, "effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network".
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