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2. Retail marketing - Wikipedia

   en.wikipedia.org/wiki/Retail_marketing

   A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

3. Acosta Sales & Marketing - Wikipedia

   en.wikipedia.org/wiki/Acosta_Sales_&_Marketing

   Marketing services. Revenue. $1.85 billion [1] Number of employees. 37,000 ( approx ) Website. www.acosta.com. Acosta, Inc. is a sales and marketing agency currently headquartered in Jacksonville, Florida. Their clients include Clorox and Coca-Cola, among others.

4. T3 (company) - Wikipedia

   en.wikipedia.org/wiki/T3_(company)

   T3 ranks among AdWeek's Top 100 Agencies [when?] [citation needed] and Advertising Age's 2006 Top 100 U.S. Marketing Services Agencies lists.. T3 has experience in both traditional and digital media across various verticals: Automotive, consumer goods, financial, government, healthcare, non-profit, retail, service, technology and travel.

5. Retail media - Wikipedia

   en.wikipedia.org/wiki/Retail_Media

   Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouchers. The planning and use of retail media is a key component in the delivery of shopper marketing ...

6. ATL & BTL Agencies - Wikipedia

   en.wikipedia.org/wiki/ATL_&_BTL_Agencies

   ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. applicable when a product is directed for a broader spectrum of consumers, for example a soft drink ...

7. Nike is making a major shakeup - AOL

   www.aol.com/nike-getting-ceo-struggles-mount...

   Nike has executed a strategy to focus its resources marketing and top products on just 40 select retail partners, such as Dick’s Sporting Goods and Foot Locker. But the change was made too ...