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Shopper marketing. ' Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." [1] It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it. It separates itself from retail marketing which focuses on engaging ...
第一 企劃. Revised Romanization. Jeil Gihoek. McCune–Reischauer. Cheil Kihoek. Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea ...
Project Worldwide, sometimes simplified as Project, is a privately held Auburn Hills, Michigan -based advertising holding company. Founded in 2010, the company owns 13 agencies, including George P. Johnson and Partners & Napier, through an employee stock ownership structure. Robert G. Vallee Jr. is the company's Chairman and CEO.
Sinclair Customer Metrics has been in the mystery shopping game since 1987. It specializes in the banking, retail, grocery store, (quick-service) restaurant and convenience store spaces. And on ...
Founded in 1993 by [[Ray Clark]], a former ProServ and Talent Sports International executive, [4] The Marketing Arm was created as the event and corporate sports marketing division of Athletic Resource Management Inc. (ARM), [5] a Memphis-based sports agency headed by Jimmy Sexton [6] and Kyle Rote, Jr., a former professional soccer player in the NASL.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
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